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Our Story

the hami family

At HAMI, we’re a team of passionate outdoor enthusiasts with a shared vision: to create premium, eco-friendly outdoor gear that makes exploring nature easier and more enjoyable. Our mission is simple—to make outdoor adventures more accessible while respecting our planet. We believe in high-quality gear that’s ultralight, compact, and built to last. 

Every product we create is thoughtfully designed with sustainability in mind, making your adventures lighter on you—and on the environment. We want to inspire families and adventurers to reconnect with nature, leaving behind digital distractions and embracing the freedom of the outdoors. 

Join us in exploring the world, preserving nature, and creating lasting memories—one eco-friendly adventure at a time. 


What is a HAMI?

HAMI started with a simple idea: to create compact, ultra-light, and durable outdoor gear made from 100% recycled materials. It all began with our eco-friendly hammocks, which opened the door to a lifestyle of outdoor freedom and adventure.

But HAMI is more than just gear—it’s about choosing adventure, sustainability, and a deeper connection with nature. From the success of our hammocks, we've expanded into a full range of eco-friendly, durable products that make exploring the outdoors easier.Our mission is to inspire you to get outside and make sustainable choices without compromising on quality or convenience.

Our Values

  • Eco-Consciousness

    Our HAMI products are made from 100% recycled materials. And once you’re done with them, you can recycle them again.

  • Bringing People Together

    Our vision is to bring people together by igniting their passion for outdoor sports, outdoor living and outdoor chilling.

  • Time out with nature

    Spending time outdoors is easy in South Africa, but it’s just as easy to spend the day watching TV. We encourage the former!

  • Investing in your lifestyle

    We believe in investing into your outdoor lifestyle by making decisions that support your goal to get out there, more.

  • High Quality

    Our products are crafted with the highest quality, lightweight, ultra-soft, and built to resist tears.

  • Customer Service

    As a family business, we’re more than just an online store. We’re a family and available to you to answer any questions you might have.